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Nurturev is building the future of Customer-Led-Growth

Dear Prospective Partners,

While the Pitch Deck does a great job at elaborately explaining the problem statement + market + solution, here is a brief thesis of how we look at this opportunity playing out. Read along and hoping to partner alongside :D

Here is why we feel Nurturev will win!

→ Customer-Led-Growth is the next frontier in SaaS

We have seen the Enterprise SaaS economy go from Sales-Led to Marketing-Led to Product-Led. The customer has always been at the centre of it, but company motions have barely been Customer-Led, and Customer Marketing has always been ad-hoc. As Enterprise tech becomes more consumer like, Customer-Led will become the new frontier for growth and Nurturev will be poised to capture much of this market share.

→ Deep Problem Statement: Customer Marketing is broken

Customer Marketing workflows today are very manual, lack automation and are almost ad-hoc in nature. “85% Customer marketers face challenges accessing the right data and lack automation in their workflow” ~ Influitive, 2022. The ground reality is that Customer Marketing has remained to be a low-hanging fruit for organisations until now, when much of the buying behaviour is being determined by existing cohort of customers. Thus, customer marketers are looking for solutions to automate & streamline their role in organisations, which is a huge whitespace for Nurturev.

→ Strong Founder-Market-Fit

The Founder(s) come from MindTickle and amongst themselves exhibit capabilities across Product, Tech & GTM. They have core insights from having observed how Customer Marketing happens and what Sales-Led motions are like today, and what CLG can mean for Enterprises. They have also built companies in the past. This is one of the best set of Founders when it comes to building in SaaS, and we are extremely delighted to partner with them.

<aside> 🚀 Problem Statement

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While the reasons for investing are summarised above, here are the core problems being tackled by Nurturev.