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$100Bn fitness & wellness industry undergoing massive disruption. Bookee is building the world's leading vertical SaaS for these businesses to get, manage and grow their customer base.

→ Market in need of Disruption

The current market is ripe for disruption as incumbents are unable to keep up with evolving consumer needs. 20% of all fitness software searches are for “an alternative of Mindbody”, which is a huge testament to the need of the hour. Bookee is perfectly poised to generate immense value by delivering a differentiated and fulfilling experience, to eventually a become a leader in this category.

→ Expansion of Vertical SaaS

The first layer of software was horizontal and two decades later, the time for Vertical software is here. As tech-enabled businesses expand, the opportunity for Vertical SaaS grows. This coupled with India becoming the hot-bed for global SaaS is a perfect opportunity for Bookee to build a world-class global Vertical SaaS product.

→ Strong Founder-Market-Fit

Vistar has spent close to half a decade in this space & has in-turn exhibited incredible execution capabilities & clarity of thought. His understanding of the space, provides a unique perspective to the solution and the eventual ambitious vision. Such strong Founder-Market-Fit is a rarity and we could not be more excited to partner with him as he leads Bookee to great success.

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→ Current market leaders have become obsolete

→ Customer needs are evolving & require a clear end-to-end solution

Since consumer needs are rapidly evolving and incumbents are not able to deliver effectively, it creates a huge gap in the industry, which is the primary directed problem statement that Bookee is out to solve.