Here is why we feel Insightly is equipped to win the market of developer productivity:

→ Deep Problem in a Large Market

In today’s tech-driven global economy, every company is a software company with an incredibly strong backbone comprising of a number of talented developers. However, conventionally there have been no tangible ways to measure - track - evaluate engineering efficiency, which dents the Global GDP by $3 Trillion ~ loss from developer inefficiency.

This provides the opportunity to build software and improve the efficiency of ~ 10 Million developers in the SME Segment (US) and 20 Million cumulative developers (US), 73 Million developers on the GitHub Universe ~ providing a TAM of $11 Billion (SOM ~ $2 Billion) in ARR.

→ Strong “Why Now” ~ Market Timing & Tailwinds

The COVID crisis has significantly impacted this market, with organisations increasingly hiring remotely and diving deeper into internal efficiency ****more than ever. Further, with the prevailing sky-rocketed developer demand, the release of the DORA Metrics and an enhanced distributed developer structure in orgs, measuring the RoI on developers has become an important focus area for most tech leaders. These market tailwinds contribute to the ecosystem being ripe for disruption, an opportunity, we hope Insightly can grab on to!

→ Founder-Market-Fit

Insightly has an innate Founder-Market-Fit. This is primarily manifested via Sudheer’s (the Founder) background as a technology leader for over 15+ years (Check in-depth experience below), which gives him the unique vantage point to understand the prevailing need for such a software for developers. This is visible in the product building journey, which has had a clear road-map since Day 0. Further, Sudheer’s strong network of fellow technology leaders, product builders and senior advisors - equips the journey of Insightly with the absolutely optimal Founder-Market-Fit.

<aside> 🚀 Problem

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→ Developer Inefficiency is causing a $3 Trillion GDP Loss: A detailed report by Stripe outlines the cost of developer inefficiency. This is increasingly true in a Global Ecosystem, hinging on outputs delivered by efficient developers. The first step for solving for such inefficiency is in measuring performance and tracking metrics to gauge the depth of the problem.

→ The new-normal of distributed global teams working remotely has further compounded this problem. This has caused multiple functional issues such as:

• Lack of visibility into working systems.
• Risk to developer velocity & overall performance.
• Unclear time-management, work-transfer and mis-aligned effort.

This has urged Engineering leaders to measure the RoI of their teams and understand where efforts are being spent. This directly impacts the overall outcomes of the organisations and has thus become an extremely large pain-point, solutions for which have become imperative to adopt.